While addressing physical needs is essential, the core of Challenge Ministries’ mission is evangelism and discipleship—bringing the good news of Jesus Christ to those who have never heard it, and bringing truth to misunderstandings and mixed doctrines. The church plants are strategically placed in rural areas where access to the gospel is limited and ancestral worship and animism is the norm. Through regular outreach programs, community events, and personal relationships, ICBC pastors and church members reach out to their neighbors to share the message of salvation.